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RECOMMENDED FOR EVERY WOMAN

Ariat International ~ www.ariat.com
The World's Leading Performance Equestrian Brand

Ariat was founded with one simple objective - to provide the most technologically advanced riding
boots to the world's top equestrian athletes.  

In 1990, co-founders Beth Cross and Pam Parker set out to create a new company and a new
way of thinking about footwear for riders. The two realized that traditional riding
boots, both English and Western weren't all that well suited for riding. They were stiff, heavy and
hard on the feet.

So they assembled a group of top footwear engineers and designers, and set them on the task
of creating the world's most technically innovative performance riding boot for both English and
Western riders. They started by re-designing the outsole, rethinking the arch support system
and finally taking a hard look at the suitability of "traditional" last shape and fit.

While they were establishing the technology platform for Ariat boots, they were also talking to
hundreds of top riders who helped in the design and development of the
final product.

In 1993, Ariat shipped their first pair of boots.

Today, Ariat offers a full range of Western and English riding boots, work boots and casual
footwear. Our products are sold around the world in over 4,000 retail outlets.

Whether you are a professional equestrian athlete or novice rider, Ariat has a performance
technology designed for you. Ariat boots cushion the foot while stabilizing the heel and arch,
dramatically reducing fatigue and stress to feet, legs and the lower back.

America's number one English riding boot and fastest growing Western boot company, Ariat is
now recognized as the official boot of numerous prestigious associations
around the world.

WJ recommends these boots:
WJ wore Ariat cowboy boots on our recent dude ranch trip in Idaho.

Incredibly comfortable and functional boots! From the barn, to the saddle to the dance
floor, WJ was in step thanks to their Ariat boots.

Jill tested Ariat® Women’s Cobalt™ XR Pro - Designed to meet the rigorous demands of
the serious horseman, professional rider and trainer, featuring:

* Cobalt™ XR technology extends stability and provides increased balance in the stirrup and on
the ground
* Full grain leather shaft
* Premium shoulder or analine cowhide
leather foot
* Leather lined
* Duratread™ outsole
* Saddle vamp on some styles  
* 8-row stitch pattern
* 11" height
* W toe profile


Viv tested Ariat® Women’s Heritage Stockman
- Traditional styling and superior comfort for
wear all-day, every day, featuring:

* Full grain leather foot and shaft
* Leather lined
* Saddle vamp on some styles
* Duratread™ outsole
* Single stitch welt
* 6-row stitch pattern
* 11" height; U toe profile

Ariat's website:
www.ariat.com


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